Website Launch Checklist Template
QA, SEO, analytics setup, go-live, and post-launch monitoring for website releases.
This free marketing checklist template includes 7 tasks organized into 3 sections. Use it to streamline your website launch process.
Pre-Launch
Content QA review
Review all website pages for spelling, grammar, broken links, missing images, and content accuracy before launch.
- QA Checks Completed (required) — Options: Spelling & Grammar, Broken Links, Image Alt Text, Contact Forms Working, Legal Pages (Privacy, Terms), Mobile Responsiveness
- Issues Found (required)
SEO audit
Verify all on-page SEO elements including meta titles, descriptions, heading structure, XML sitemap, and robots.txt configuration.
- SEO Elements Verified (required) — Options: Meta Titles & Descriptions, H1/H2 Heading Structure, XML Sitemap, Robots.txt, Canonical URLs, Open Graph Tags
- Primary Target Keywords (required)
Set up analytics
Install and configure analytics tracking, conversion goals, and any marketing pixels to ensure data collection starts from day one.
- Tracking Installed (required) — Options: Google Analytics 4, Google Search Console, Facebook Pixel, LinkedIn Insight Tag, Conversion Goals Configured, UTM Parameters Defined
- Analytics Property ID (required)
Cross-browser testing
Test the website across all major browsers and devices to ensure consistent layout, functionality, and performance.
- Browsers Tested (required) — Options: Chrome, Safari, Firefox, Edge, iOS Safari, Android Chrome
- Overall Test Result (required) — Options: All Clear, Minor Issues, Major Issues - Fix Required
Launch
Go live
Point the domain to production, remove any maintenance pages, verify SSL certificates, and confirm the site is live and accessible.
- Launch Date (required)
- Live URL (required)
Announce launch
Share the launch across social media, email lists, press channels, and internal communications to drive initial traffic.
- Announcement Channels (required) — Options: Social Media, Email Newsletter, Press Release, Blog Post, Internal Announcement, Paid Advertising
- Announcement Date (required)
Post-Launch
Monitor performance
Track site performance, uptime, page load speeds, and user behavior during the first week post-launch. Address any issues that arise quickly.
- Average Page Load Time (required)
- Post-Launch Issues & Notes