Website Launch Checklist Template

QA, SEO, analytics setup, go-live, and post-launch monitoring for website releases.

This free marketing checklist template includes 7 tasks organized into 3 sections. Use it to streamline your website launch process.

Pre-Launch

  1. Content QA review

    Review all website pages for spelling, grammar, broken links, missing images, and content accuracy before launch.

    • QA Checks Completed (required) — Options: Spelling & Grammar, Broken Links, Image Alt Text, Contact Forms Working, Legal Pages (Privacy, Terms), Mobile Responsiveness
    • Issues Found (required)

  2. SEO audit

    Verify all on-page SEO elements including meta titles, descriptions, heading structure, XML sitemap, and robots.txt configuration.

    • SEO Elements Verified (required) — Options: Meta Titles & Descriptions, H1/H2 Heading Structure, XML Sitemap, Robots.txt, Canonical URLs, Open Graph Tags
    • Primary Target Keywords (required)

  3. Set up analytics

    Install and configure analytics tracking, conversion goals, and any marketing pixels to ensure data collection starts from day one.

    • Tracking Installed (required) — Options: Google Analytics 4, Google Search Console, Facebook Pixel, LinkedIn Insight Tag, Conversion Goals Configured, UTM Parameters Defined
    • Analytics Property ID (required)

  4. Cross-browser testing

    Test the website across all major browsers and devices to ensure consistent layout, functionality, and performance.

    • Browsers Tested (required) — Options: Chrome, Safari, Firefox, Edge, iOS Safari, Android Chrome
    • Overall Test Result (required) — Options: All Clear, Minor Issues, Major Issues - Fix Required

Launch

  1. Go live

    Point the domain to production, remove any maintenance pages, verify SSL certificates, and confirm the site is live and accessible.

    • Launch Date (required)
    • Live URL (required)

  2. Announce launch

    Share the launch across social media, email lists, press channels, and internal communications to drive initial traffic.

    • Announcement Channels (required) — Options: Social Media, Email Newsletter, Press Release, Blog Post, Internal Announcement, Paid Advertising
    • Announcement Date (required)

Post-Launch

  1. Monitor performance

    Track site performance, uptime, page load speeds, and user behavior during the first week post-launch. Address any issues that arise quickly.

    • Average Page Load Time (required)
    • Post-Launch Issues & Notes