Content Publishing Checklist Template

End-to-end content workflow from drafting and review to publishing and distribution.

This free marketing checklist template includes 7 tasks organized into 3 sections. Use it to streamline your content publishing process.

Content Creation

  1. Define content topic and outline

    Choose the topic, define the target audience, and create a rough outline of key points to cover.

    • Content Title (required)
    • Content Type (required) — Options: Blog Post, Case Study, Newsletter, Social Media, Video Script, Whitepaper
    • Outline / Key Points (required)

  2. Write first draft

    Write the full first draft based on the approved outline. Include all key messaging and a clear call to action.

    • Draft Link (required)
    • Word Count

  3. Create visuals and media

    Design or source any images, graphics, or videos needed to accompany the content.

    • Number of Assets

Review & Approval

  1. Editorial review

    Have the content reviewed for clarity, grammar, tone, and alignment with brand guidelines.

    • Reviewer (required)
    • Review Feedback

  2. Final approval

    Get final sign-off from the content lead or stakeholder before publishing.

    • Approved By (required)

Publish & Distribute

  1. Publish content

    Publish the content to the primary platform (blog, CMS, etc.) and verify everything displays correctly.

    • Published URL (required)
    • Publish Date (required)

  2. Distribute across channels

    Share the published content across social media, email newsletters, and any other relevant distribution channels.

    • Distribution Channels (required) — Options: LinkedIn, Twitter/X, Email Newsletter, Slack / Internal, Facebook, Instagram